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Mitsubishi Electric Appoints Vice President, Product Strategy and Engineering

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), America's No. 1 selling brand of ductless cooling and heating systems, has promoted Jeff Whitelaw to vice president, product strategy and engineering. He was previously senior director, engineering management and testing. He reports to Mark Kuntz, senior vice president.

Whitelaw is responsible for aligning and enhancing cross-functional communications and processes. He manages product planning and engineering, as well as industry and government relations, guiding the implementation of new products from ideation and development to market introduction. Whitelaw monitors the HVAC regulatory landscape and oversees communication with government organizations. He directs the Engineering Center to ensure product testing and engineering operations comply with current standards.

“Jeff is an organized and dedicated leader. He’s proven his ability to communicate effectively and efficiently in every role he’s held,” said Kuntz. “The division will be a more cohesive, well-oiled machine with Jeff in this new leadership role – a recipe for sustained success.”

Whitelaw has worked for Mitsubishi Electric for 27 years, holding positions at Mitsubishi Electric locations in Waterloo, Ontario, and a U.S. affiliate in California, before joining the Cooling & Heating Division. He has a wealth of planning, human resources, administration, engineering and regulatory experience. In previous roles, he coordinated product expansions, developed company procedures and managed engineering, human resources, quality and logistics for finished goods and services. He is a member of the Society of Manufacturing Engineers and the Canadian Institute of Management. Whitelaw holds a Certificate in Management and a Professional Manager designation from the Canadian Institute of Management and a Certificate in Human Resources Management from UC Irvine in California.